develop, evaluate and implement promotional products, activities and projects;
interpret tourism survey results;
provide advice and guidance on sustainable tourism and promotion strategies;
prepare travel trade/media and tourism industry analysis and reports;
develop tourism-related ads;
coordinate and conduct familiarization tours and site visits;
provide subject matter expertise to project teams and working groups;
develop and maintain tourism community relations and represent the Agency with the tourism industry and travel media; and
provide input to business and budget planning.